{"product_id":"lazer-genesis-mips-yol-bisikleti-kaski-mat-siyah-medium-55-59cm","title":"Lazer Genesis Mips Road Bike Helmet Matt Black Medium 55-59cm ","description":"\u003ch4 style=\"font-size: 15px; margin-bottom: 5px; font-family: Arial; white-space: normal; word-spacing: 0px; margin-top: 10px; text-transform: none; font-weight: bold; color: rgb(51,51,51); font-style: normal; orphans: 2; widows: 2; letter-spacing: normal; line-height: 1.1; background-color: rgb(255,255,255); text-indent: 0px;\"\u003e \u003cfont style=\"vertical-align: inherit;\"\u003e\u003cfont style=\"vertical-align: inherit;\"\u003eThe lightest helmet Laser has ever produced, the Genesis resets the bar for ultimate cycling performance.\u003c\/font\u003e\u003c\/font\u003e\n\u003c\/h4\u003e\n\n \u003cp style=\"font-size: 15px; font-family: Arial; white-space: normal; word-spacing: 0px; text-transform: none; font-weight: 400; color: rgb(51,51,51); font-style: normal; orphans: 2; widows: 2; margin: 0px 0px 10px; letter-spacing: normal; background-color: rgb(255,255,255); text-indent: 0px;\"\u003e \u003cfont style=\"vertical-align: inherit;\"\u003e\u003cfont style=\"vertical-align: inherit;\"\u003eIt's so light you'll forget it's on your head!\u003cspan\u003e \u003c\/span\u003e\u003c\/font\u003e\u003cfont style=\"vertical-align: inherit;\"\u003eIt has a super lightweight version of our advanced Rollsys System® and an Adjustable Head Basket that creates an easy way to Adjust and always fits perfectly.\u003cspan\u003e \u003c\/span\u003e\u003c\/font\u003e\u003cfont style=\"vertical-align: inherit;\"\u003eFully ventilated for maximum cooling.\u003cspan\u003e \u003c\/span\u003e\u003c\/font\u003e\u003cfont style=\"vertical-align: inherit;\"\u003eRace or Comfort padding sets are included to reduce weight or increase comfort.\u003cspan\u003e \u003c\/span\u003e\u003c\/font\u003e\u003cfont style=\"vertical-align: inherit;\"\u003eWith the integration of the MIPS layer, the Genesis MIPS also has an additional feature of protection against rotational shocks.\u003c\/font\u003e\u003c\/font\u003e \u003c\/p\u003e\n\n\u003ch2 style=\"font-size: 22px; font-family: Oswald; white-space: normal; word-spacing: 0px; text-transform: none; font-weight: 300; color: rgb(38,94,172); padding-bottom: 0px; font-style: normal; padding-top: 0px; padding-left: 0px; orphans: 2; widows: 2; margin: 20px 0px 10px; letter-spacing: 0px; line-height: 22px; padding-right: 0px; background-color: rgb(255,255,255); text-indent: 0px;\"\u003e \u003cfont style=\"vertical-align: inherit;\"\u003e\u003cfont style=\"vertical-align: inherit;\"\u003eFeatures\u003c\/font\u003e\u003c\/font\u003e \u003c\/h2\u003e\n\n\u003cul style=\"font-size: 15px; margin-bottom: 10px; font-family: Arial; white-space: normal; word-spacing: 0px; margin-top: 0px; text-transform: none; font-weight: 400; color: rgb(51,51,51); font-style: normal; padding-left: 25px; orphans: 2; widows: 2; letter-spacing: normal; background-color: rgb(255,255,255); text-indent: 0px;\"\u003e\n\n \u003cli style=\"\"\u003e\u003cfont style=\"vertical-align: inherit;\"\u003e\u003cfont style=\"vertical-align: inherit;\"\u003eLightweight - The lightest Laser helmet ever.\u003c\/font\u003e\u003c\/font\u003e\u003c\/li\u003e\n\n\u003cli style=\"\"\u003e \u003cfont style=\"vertical-align: inherit;\"\u003e\u003cfont style=\"vertical-align: inherit;\"\u003eAdvanced Rollsys® system - Ponytail friendly top mount fit system for easy horizontal and vertical adjustment.\u003c\/font\u003e\u003c\/font\u003e\n\u003c\/li\u003e\n\n\u003cli style=\"\"\u003e \u003cfont style=\"vertical-align: inherit;\"\u003e\u003cfont style=\"vertical-align: inherit;\"\u003eLaser Aeroshell compatible - Upgrade for increased aerodynamic protection and full protection from the elements.\u003c\/font\u003e\u003c\/font\u003e\n\u003c\/li\u003e\n\n\u003cli style=\"\"\u003e \u003cfont style=\"vertical-align: inherit;\"\u003e\u003cfont style=\"vertical-align: inherit;\"\u003eUCI World Tour helmet - Developed in partnership with multiple UCI WorldTour Teams.\u003c\/font\u003e\u003c\/font\u003e\n\u003c\/li\u003e\n\n\u003cli style=\"\"\u003e \u003cfont style=\"vertical-align: inherit;\"\u003e\u003cfont style=\"vertical-align: inherit;\"\u003eComes with racing and comfort pads - Reduce grams or increase comfort with two padding options.\u003c\/font\u003e\u003c\/font\u003e\n\u003c\/li\u003e\n\n \u003cli style=\"\"\u003e\n\u003cfont style=\"vertical-align: inherit;\"\u003e\u003cfont style=\"vertical-align: inherit;\"\u003eMIPS layer - Provides increased protection against rotational impact.\u003c\/font\u003e\u003c\/font\u003e \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2 style=\"font-size: 22px; font-family: Oswald; white-space: normal; word-spacing: 0px; text-transform: none; font-weight: 300; color: rgb(38,94,172); padding-bottom: 0px; font-style: normal; padding-top: 0px; padding-left: 0px; orphans: 2; widows: 2; margin: 20px 0px 10px; letter-spacing: 0px; line-height: 22px; padding-right: 0px; background-color: rgb(255,255,255); text-indent: 0px;\"\u003e \u003cfont style=\"vertical-align: inherit;\"\u003e\u003cfont style=\"vertical-align: inherit;\"\u003eWhat is Mips Technology?\u003c\/font\u003e\u003c\/font\u003e \u003c\/h2\u003e\n\n\u003cdiv style=\"font-size: 15px; font-family: Arial; white-space: normal; word-spacing: 0px; text-transform: none; font-weight: 400; color: rgb(51,51,51); font-style: normal; margin-left: -5px; orphans: 2; widows: 2; letter-spacing: normal; background-color: rgb(255,255,255); margin-right: -5px; text-indent: 0px;\"\u003e\n\n\u003cdiv style=\"width: 307px; float: left; padding-left: 5px; min-height: 1px; padding-right: 5px;\"\u003e\u003cimg style=\"max-width: 100%; border-top: 0px; border-right: 0px; vertical-align: middle; border-bottom: 0px; border-left: 0px;\" src=\"https:\/\/www.cyclesuperstore.ie\/shop\/pc\/catalog\/geo\/mips-technology.png\" width=\"200\"\u003e\u003c\/div\u003e\n\n\u003cdiv style=\"width: 922px; float: left; padding-left: 5px; min-height: 1px; padding-right: 5px;\"\u003e\n\n \u003cstrong style=\"font-weight: bold;\"\u003e\u003cfont style=\"vertical-align: inherit;\"\u003e\u003cfont style=\"vertical-align: inherit;\"\u003eMips® Security System\u003c\/font\u003e\u003c\/font\u003e\u003c\/strong\u003e\n \u003cp style=\"margin: 0px 0px 10px;\"\u003e\u003cfont style=\"vertical-align: inherit;\"\u003e\u003cfont style=\"vertical-align: inherit;\"\u003eThe Mips safety system is designed to add protection against rotational motion (or kinematics) transmitted to the brain from angled blows to the head.\u003cspan\u003e \u003c\/span\u003e\u003c\/font\u003e\u003cfont style=\"vertical-align: inherit;\"\u003eRotational motion is a combination of rotational forces from rotational energy (angular velocity) and angular acceleration, which both affect the brain and increase the risk of minor and serious brain injuries.\u003cspan\u003e \u003c\/span\u003e\u003c\/font\u003e\u003cfont style=\"vertical-align: inherit;\"\u003eMips' additional protection system has been proven to reduce rotational motion when applied to a helmet by absorbing and redirecting energies and forces that would otherwise be transmitted to the brain.\u003cspan\u003e \u003c\/span\u003e\u003c\/font\u003e\u003c\/font\u003e\u003ca style=\"text-decoration: none; color: rgb(38,94,172); background-color: transparent;\" href=\"https:\/\/mipsprotection.com\/helmet-safety\/faq\" target=\"_blank\"\u003e\u003cfont style=\"vertical-align: inherit;\"\u003e\u003cfont style=\"vertical-align: inherit;\"\u003eRead more\u003c\/font\u003e\u003c\/font\u003e\u003c\/a\u003e \u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003chr style=\"border-left-width: 0px; font-size: 15px; border-top: rgb(204,204,204) 1px solid; height: 0px; font-family: Arial; border-right-width: 0px; white-space: normal; border-bottom-width: 0px; word-spacing: 0px; text-transform: none; border-left-color: ; font-weight: 400; color: rgb(51,51,51); font-style: normal; border-bottom-color: ; orphans: 2; widows: 2; margin: 20px 0px; border-right-color: ; letter-spacing: normal; background-color: rgb(255,255,255); text-indent: 0px;\"\u003e\n\n\n\u003cdiv style=\"font-size: 15px; font-family: Arial; white-space: normal; word-spacing: 0px; text-transform: none; font-weight: 400; color: rgb(51,51,51); font-style: normal; margin-left: -5px; orphans: 2; widows: 2; letter-spacing: normal; background-color: rgb(255,255,255); margin-right: -5px; text-indent: 0px;\"\u003e\n\n\u003cdiv style=\"width: 307px; float: left; padding-left: 5px; min-height: 1px; padding-right: 5px;\"\u003e\u003cimg style=\"max-width: 100%; border-top: 0px; border-right: 0px; vertical-align: middle; border-bottom: 0px; border-left: 0px;\" src=\"https:\/\/www.cyclesuperstore.ie\/shop\/pc\/catalog\/geo\/mips-technology-2.png\" width=\"200\"\u003e\u003c\/div\u003e\n\n\u003cdiv style=\"width: 922px; float: left; padding-left: 5px; min-height: 1px; padding-right: 5px;\"\u003e \n\u003cstrong style=\"font-weight: bold;\"\u003e\u003cfont style=\"vertical-align: inherit;\"\u003e\u003cfont style=\"vertical-align: inherit;\"\u003eMips security system functionality\u003c\/font\u003e\u003c\/font\u003e\u003c\/strong\u003e\n\u003cp style=\"margin: 0px 0px 10px;\"\u003e \u003cfont style=\"vertical-align: inherit;\"\u003e\u003cfont style=\"vertical-align: inherit;\"\u003eWe know from scientific research that the brain is particularly sensitive to rotation.\u003cspan\u003e \u003c\/span\u003e\u003c\/font\u003e\u003cfont style=\"vertical-align: inherit;\"\u003eIn the event of a collision, the purpose of the helmet technology provided by the Mips® safety system is to help reduce the impact of rotational energy on the head by providing relative movement between the head and the helmet.\u003c\/font\u003e\u003c\/font\u003e\u003c\/p\u003e\n\n \u003cp style=\"margin: 0px 0px 10px;\"\u003e\u003cfont style=\"vertical-align: inherit;\"\u003e\u003cfont style=\"vertical-align: inherit;\"\u003eWhen such an impact occurs, the forces created between the head and the helmet are enormous.\u003cspan\u003e \u003c\/span\u003e\u003c\/font\u003e\u003cfont style=\"vertical-align: inherit;\"\u003eThese forces are comparable to the weight of up to 10 people suddenly standing on your helmet.\u003cspan\u003e \u003c\/span\u003e\u003c\/font\u003e\u003cfont style=\"vertical-align: inherit;\"\u003eUnder such high pressure, friction between the head and the helmet makes it difficult for the helmet to move, even if the straps are a little loose or the helmet is not properly fitted as recommended by the manufacturer.\u003cspan\u003e \u003c\/span\u003e\u003c\/font\u003e\u003cfont style=\"vertical-align: inherit;\"\u003eHowever, the Mips® low-friction layer inside a helmet can still allow 10-15mm of multidirectional movement when this high load occurs.\u003c\/font\u003e\u003c\/font\u003e \u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003chr style=\"border-left-width: 0px; font-size: 15px; border-top: rgb(204,204,204) 1px solid; height: 0px; font-family: Arial; border-right-width: 0px; white-space: normal; border-bottom-width: 0px; word-spacing: 0px; text-transform: none; border-left-color: ; font-weight: 400; color: rgb(51,51,51); font-style: normal; border-bottom-color: ; orphans: 2; widows: 2; margin: 20px 0px; border-right-color: ; letter-spacing: normal; background-color: rgb(255,255,255); text-indent: 0px;\"\u003e\n\n\n\u003cdiv style=\"font-size: 15px; font-family: Arial; white-space: normal; word-spacing: 0px; text-transform: none; font-weight: 400; color: rgb(51,51,51); font-style: normal; margin-left: -5px; orphans: 2; widows: 2; letter-spacing: normal; background-color: rgb(255,255,255); margin-right: -5px; text-indent: 0px;\"\u003e\n\n\u003cdiv style=\"width: 307px; float: left; padding-left: 5px; min-height: 1px; padding-right: 5px;\"\u003e\u003cimg style=\"max-width: 100%; border-top: 0px; border-right: 0px; vertical-align: middle; border-bottom: 0px; border-left: 0px;\" src=\"https:\/\/www.cyclesuperstore.ie\/shop\/pc\/catalog\/geo\/mips-technology-3.png\" width=\"200\"\u003e\u003c\/div\u003e\n\n\u003cdiv style=\"width: 922px; float: left; padding-left: 5px; min-height: 1px; padding-right: 5px;\"\u003e\n\n \u003cstrong style=\"font-weight: bold;\"\u003e\u003cfont style=\"vertical-align: inherit;\"\u003e\u003cfont style=\"vertical-align: inherit;\"\u003eEnergy steering\u003c\/font\u003e\u003c\/font\u003e\u003c\/strong\u003e\n \u003cp style=\"margin: 0px 0px 10px;\"\u003e\u003cfont style=\"vertical-align: inherit;\"\u003e\u003cfont style=\"vertical-align: inherit;\"\u003eMost helmets approved by industry-accepted safety standards are capable of reducing the energy of a flat, linear impact.\u003cspan\u003e \u003c\/span\u003e\u003c\/font\u003e\u003cfont style=\"vertical-align: inherit;\"\u003eBut when it comes to angled impacts, the most common type of impact from bumps or falls, a helmet equipped with the Mips® safety system can also help reduce harmful rotational energy.\u003c\/font\u003e\u003c\/font\u003e\u003c\/p\u003e\n\n \u003cp style=\"margin: 0px 0px 10px;\"\u003e\u003cfont style=\"vertical-align: inherit;\"\u003e\u003cfont style=\"vertical-align: inherit;\"\u003eConsider falling on a slippery slope: If you fall and hit your head (or helmet), you'll likely continue in the same direction as before you fell.\u003cspan\u003e \u003c\/span\u003e\u003c\/font\u003e\u003cfont style=\"vertical-align: inherit;\"\u003eAlternatively, consider a similar drop on high friction asphalt, which is a very different scenario.\u003cspan\u003e \u003c\/span\u003e\u003c\/font\u003e\u003cfont style=\"vertical-align: inherit;\"\u003eWhen your helmet hits the ground, there will most likely be a sudden stop and rotation of the helmet.\u003cspan\u003e \u003c\/span\u003e\u003c\/font\u003e\u003cfont style=\"vertical-align: inherit;\"\u003eMips aims to direct this energy away from the head.\u003c\/font\u003e\u003c\/font\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e","brand":"Lazer","offers":[{"title":"Default Title","offer_id":50150815695170,"sku":"1506261024","price":7114.58,"currency_code":"TRY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/6976\/2370\/files\/lazer-genesis-mips-yol-bisikleti-kaski-mat-siyah-medium-55-59cm-31044.png?v=1734040252","url":"https:\/\/ugurbisiklet.live\/en\/products\/lazer-genesis-mips-yol-bisikleti-kaski-mat-siyah-medium-55-59cm","provider":"Uğur Bisiklet","version":"1.0","type":"link"}